March 19th, 2014 by admin
Today’s consumer is no longer focused on great service and great products. Sure they want great service and great products, but that’s a given. Their focus is now on “The Experience”! I believe the word is “Authenticity” – the Authenticity of the company they are doing business with. Are they Real or are they Fake? Are they who they say they are? Are they true to themselves and to the “original” reason they exist?
“Authenticity is the new consumer sensibility, says Joseph Pine in a recent Ted Talk, “What consumers want” – the buying criteria to choose from who they’re going to buy from.” “In the new economy it’s all about “The Experience” rendering authenticity, rather than just quality service.”
So how do you render authenticity?